16-week program now accepting high-tech startup and product idea applications for fall cohort

07/22/2021 // HOLLAND, MICH – SURGE, powered by Lakeshore Advantage, is accepting applications for SURGE Boostcamp now through August 6th. SURGE Boostcamp is a 16-week program that helps entrepreneurs build their high-tech startups or product-based companies. This virtual business launch program is ideal for individuals looking to shape their startup company ideas and wanting to test the waters first while keeping their day jobs. SURGE Boostcamp will be held Wednesday evenings, 5-7pm, from September 8-December 20. This is the third year SURGE has facilitated this program.

“SURGE Boostcamp is designed to get direct feedback to entrepreneurs from their target markets to then validate their business ideas. These insights ensure the entrepreneur is creating a solution that can scale into a viable business,” said Amanda Chocko, Director of Entrepreneurship. “Learning is the main objective of the program. Some entrepreneurs will validate their business assumptions, others may “pivot” into a different market or tweak their solutions, and others may decide not to proceed with their business at all and launch into their next big idea.”

This program connects startup companies with mentors and divides the methodologies widely employed in many startup ecosystems into digestible sessions across the 16-week course. Each session, attended by mentors and startup company founders, occurs Wednesday evenings via Zoom from September through December. Included in the weekly sessions is startup company prep work, ranging from conducting customer interviews to meeting with mentors. The Boostcamp methodology and weekly check-ins with mentors and peer companies in the cohort hold the startup company accountable to achieve milestones in the spirit of validating and growing the startup company’s business idea.

“Going into the Boostcamp 2020 Cohort, I didn’t know what to expect other than to learn a lot. Being part of this course taught me how to launch a new product including validation, market, and commercialization,” said Luciano Hernandez, Owner of Spirit Fire Lights. “Most importantly, SURGE and its mentors gave me the boost and inspiration necessary to go forward with our product launch. I would recommend the class to any entrepreneur who is serious about launching a successful product.”

In addition to Spirit Fire Lights, past graduates include SolismaticaG3 AcousticsRevolin SportsAnvil Tech and Orindi. Thirteen companies have graduated from SURGE Boostcamp to date. No more than 10 companies will be selected to participate in this fall’s cohort. Applications are being accepted through August 6 for the fall cohort that launches September 8 and can be found at www.lakeshoreadvantage.com/surge_boostcamp.

About SURGE powered by Lakeshore Advantage

SURGE is a resource for entrepreneurs that offers a powerful push forward, a boost of energy that can help startups achieve their next growth milestones. SURGE offers navigation, programming, events, meetups, and resources that entrepreneurs can plug into at exactly the moment they need to SURGE forward at each stage of early growth. More at www.lakeshoreadvantage.com/SURGE.

Lakeshore Advantage is a non-profit local economic development organization started in 2003 by forward-focused business and community leaders to ensure current and future generations want to live and work in our vibrant economy. Lakeshore Advantage assists primary employers, from startups to large world-class corporations, in West Michigan’s Allegan and Ottawa counties.

In 2020, Lakeshore Advantage supported 14 business growth projects, resulting in $152 million in private investment and 652 new jobs. We assisted 394 primary employers in 2020, which is double our typical support due to the increased need caused by the global pandemic. In addition, we supported 63 startup companies and administered two small business grant programs that injected $3.625 million into the local economy. More at www.lakeshoreadvantage.com.

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