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RCI Refreshed with New Products and Brand Identity

RCI Adventure Products, formerly known as Ropes Courses Incorporated (RCI), is making an impact on the amusement attractions industry after the announcement of their new moniker, refreshed brand identity and new product lines.

Already commonly referred to as ‘RCI’ for years, the major manufacturer of family-friendly attractions officially made the decision to move forward with the new name, RCI Adventure Products, to better reflect product expansion that has occurred in recent years. It is this growth and progress that ultimately elevated RCI beyond its often limiting ‘ropes courses’ persona.

“This company was founded 30 years ago with the name ‘Ropes Courses Incorporated’ but since then, we have grown tremendously and it felt like the right time to transition into a new era of ourselves,” comments Jim Liggett, president and founder of RCI. “The new name makes it clear that we offer more than just one product and it gives us the space we need to grow even more.”

Further illustrating just how far the company has come and how they intend to keep growing, RCI is also premiering two innovative products: Adventure Trail and the Destination series, a product line consisting of 3 distinct models. Adventure Trail is RCI’s first unharnessed netplay offering that features no participant weight or height requirement prior to entrance. All ages and abilities are encouraged to climb up Adventure Trail’s net ‘elevator’ and make their way, in whatever direction they’d like, through the interconnected bridges, towers, and exit slides.

The Destination series, on the other hand, is made up of 3 large-scale individual entertainment hubs that each vary in their square footage and overall arrangement.  Each model contains 5 core attractions for participants to interact with: a Sky Trail® with multiple Sky Rails™, Clip ‘n Climb® climbing activities, Adventure Trail netplay and a Sky Tykes®. These unique hands-on spaces were designed for businesses that market to a broad range of guests and witness high foot traffic.

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